ADMA passes 67 in first graduation

The Africa Digital Media Academy (ADMA) located in Kigali city on Monday held its first graduation of 67 students who trained in video production, animation, 3D, photography and advanced technology.
Some of the graduands at the graduation ceremony.
The Rwandan Government in Partnership Pixel Corps, a US-based digital media firm, established ADMA in March 2012. Among the 67 graduates, 15 are from the Ministry of Defense who completed 11 months of training in digital media courses.
A student demonstrating how the motion capture studio operates
While presiding over the graduation ceremony, the WDA Chairman Board of Directors John Bonds Bideri told graduands that such skills being rare requires them to take advantage once they get an opportunity to study them. He urged them to share the same skills across the country, by initiating small companies. Currently, there is a 65% employment rate registered among people trained by the ADMA.
WDA's Chairman Board of Directors John Bonds Bideri
Levain Rucyaha one of the graduates from the ADMA testified having joined the academy with no skills in 2013. He however revealed how skills he acquired in video production enabled him to become self-employed after 3 months when he started approaching NGOs with production proposals.
Another student showing her skills in operating photoshop program.
In the first month Rucyaha signed a deal that earned him 3 million Rwandan francs at ago. In 2015 he was employed by MOPAS Ltd, a new private local company that deals in designing and development of multimedia content, earning Rwf 700,000 per month. He further proceeded to buying 30% shares in the same company which has also established a digital media school ‘MOPAS film academy’ that has been in operation for 5 months. Currently, the company employs 11 permanent staff.
A student explaining how a Green screen studio operates
Lt Col René Ngendahimana, the Rwanda’s Defence and Military spokesperson commended the work done by the Ministry of Education to empower their Staff with employable skills. He encouraged trainees from graduates especially those from MINADEF always to upgrade their skills as ICT innovations keep changing with time.
Director of ADMA, Chris Mayer also in a Green screen studio used for effective integration high quality images & background

Rwanda's Africa Digital Media Academy (ADMA) was presented the global coveted award from the International Telecommunication Union in 2013.  This was in recognition of the academy’s outstanding effort and achievement in implementing various initiatives in ICT development.

ADMA’s Green screen Studio was built in August 2013 while the motion Capture studio (5th in all of Africa) was built in October 2014 to train students in the world’s latest film making technology.

The school also has a computer lab with Apple iMac computers, professional cameras, equipment, computers and the advantage of exposure to professionals for teachers from the U.S, Canada, Australia, United Kingdom, Kenya and others.

The Director General of WDA Jerome Gasana said that the Industrial Based training approach has helped students to do much much practice on different projects.  Gasana added that the initial idea for the academy was to training local media practitioners who had no enough experience and now the next approach of teaching will be based on TVET qualification framework (RTQF).

Results from the ADMA trainings have been witnessed in students’ work on projects like cartoons and commercials on every TV network in Rwanda, camerawork at major conferences and live events, video journalism at The New Times (Rwanda’s English Daily newspaper) in architectural firms, printers, graphic designers and as instructors in other schools.