National ‘TVET Girl Campaign’ rolled out

A national campaign dubbed ‘TVET Girl’ has been rolled out from November 30 to December 13, 2016 with the aim of changing the mindset of young girls towards TVET, especially encouraging them to join Science, Technology and Mathematics (STEM) related trades.
Some of the role model girls involved in the campaign during the flag off event held at WDA main offices in Remera
WDA in collaboration with the Netherlands organization for international cooperation in higher education (EP-NUFFIC) organized this campaign under the theme “TVET GIRL, MU MYUGA TURASHOBOYE”, portraying ability of girls to take up male dominated training courses in TVET
Jerome Gasana the Director General of WDA leading in the flag off ceremony
The flag off ceremony held at WDA main offices in Remera was presided over by the Director General of WDa Jerome Gasana. He said that the campaign is intended to use female role models to encourage girls who may be lacking in confidence to pursue their dreams, to support parents who may be wondering what to advise their daughters to study and to encourage teachers to be aware of their own biases so they can guide their female students better.
Adriana Van Ommering, Senior Consultant with MOTT MACDONALD , representing NUFFIC during the occasion.
WDA currently has 392 officially accredited TVET schools (both public & private) countrywide, with a total student population of 97,633; out of which 45,738 are females. Only about 18% of female students enroll in STEM related trades.
The entire campaign will take the form of a 12-day road show with stopovers in the districts of Muhanga, Huye, Nyamagabe, Musanze, Gicumbi, Rubavu, Karongi, Rusizi, Rwamgana, Ngoma, Nyagatare and Kicukiro.
Marie Jose Umuhoza, one of the role models to be used in the TVET Girl campaign
Marie Jose Umuhoza one of the role models used in this campaign is from IPRC West in the option of Mechanical Engineering, specializing in production. She expressed how it is very easy for female students to operate heavy machinery and take on jobs formerly considered to be male dominated like welding and sheet metal production.
Role models in the TVET Girl campaign pose for a group photo with organisers and other stakeholders.

 Road trips will involve a team of female role models working in TVET or STEM related fields and girls currently enrolled in TVET, who have been coached in collaboration with Gender Focal Points (GFP) associated with IPRCs.

TVET Girl Campaign has been designed into a fun, interactive and informative approach for the target groups including young girls in lower secondary, their parents and teachers. This will be done with the objective to raise awareness about the lack of girls in TVET institutions, focusing particularly on inherit perceptions and biases from students, parents, teachers and the community at large.

This campaign will finally be concluded with an award ceremony for best role models studying for and working in STEM related occupations. The ceremony is scheduled for December 13th, 2016 in Kigali.

‘TVET Girl campaign’ was funded by the Netherlands organization for international cooperation in higher education (EP-NUFFIC) and is being implemented by a multidisciplinary consultancy MOTT MACDONALD in partnership with WDA. Organizers hope that this will bring Rwanda closer to her HeForShe impact goal of tripling girls’ enrolment in TVET by 2020. It also serves to create public support base for girls and women studying for and working in STEM related occupations.

More photos from the event: